Aliive
The Human Services entity in Northeast South Dakota had been operating as a non-branded, little promoted organization focused on the prevention of underage drug and alcohol use. They worked with JamesDugan to develop a new name and brand that would speak to their target market and allow them to create a strong branded presence, connecting their various efforts. The Aliive name and logo was the result. The logo is bright, encouraging and optimistic. The colors represent change, with the mentored youth and adult (the two ii's) are bridging the gap to a differet and better life situation.
The mission statement for Aliive is "Our mission is to improve the quality of life for all Roberts County and Lake Traverse Reservation residents by collaborating to reduce drug and alcohol use among youth, and to address other issues that may threaten the health and safety of our communities and families."